CROSSOVER DESIGN
Uniting opposites!

Seemingly incompatible opposites are brought into symbiosis. Beate Woehrle explores and plays with the space of the in between. The surprising new, the unseen, the fascinating, triggers emotions and strengthens personal product loyalty in the most diverse target markets.

Crossover Design links product design with consulting:
No product development without trend research, design thinking and knowledge transfer. No consulting without our creative process.

STORYTELLING
Designing Identity!

Design can emotionally prepare and attractively transport key messages, achieve understanding and make the view of the new inviting, especially through the means of narration and visualisation. Products with character arouse desire and ensure a high recognition value.
We apply the design process just as successfully to other entrepreneurial and organisational issues.

MAKING OF
Experience the magic of creativity!

By breaking out of established thought structures, significant new developments can be achieved very reliably and playfully. Through competently moderated interdisciplinary teamwork, we strengthen constructive discourse, collaborative understanding, learning, exploration and developing.